University Colors
Use the primary brand colors – HCU Blue and HCU Orange for most use cases. Secondary colors for accents and backgrounds when necessary. Never alter logo colors. For web accessibility, utilize accessible color combinations like the blue logo on white. Dark backgrounds are primarily reserved for custom use cases requiring special approval. Contact Marketing for clarification.
Official Blue*
Hex – #273A80聽 聽 聽 聽Pantone – 288 C
CMYK – C100 M92 Y17 K5
Official Orange*
Hex – #F05123聽 聽 聽 聽Pantone – 1655 C
CMYK – C0 M84 Y100 K0
Accessible Orange*
Hex – #C64027 聽 聽 聽Pantone – 7597 C
CMYK – C16 M89 Y100 K5
Secondary Blue
Hex – #84B9E1 聽 聽 聽Pantone – 637 C
CMYK – C46 M15 Y1 K0
Deep Blue*
Hex – #001B4D聽 聽 聽 Pantone – 298 C
CMYK – C100 M93 Y35 K44
Warm Gray
Hex – #D9DAD9聽 聽 聽Pantone – 420 C
CMYK – C14 M10 Y11 K0
Light Gray
Hex – #ECECEC聽 聽 聽 Pantone – 420 C (50%)
CMYK – C6 M4 Y4 K0
White
Hex – #FFFFFF聽 聽 聽 聽CMYK – C0 M0 Y0 K0
*Typical color uses are as follows:聽 Deep Blue – online.
Official Blue and Orange – recommended for print.聽 聽Accessible orange – recommended for the web.
Please use the codes provided and do not color-pick聽the color blocks.
Other Logos and Branding Tools
